Nordic Emotions

2018 | Trieste | Italy

Project and artistic supervision

We were responsible for the realisation of a new sales concept: a shop whose USP is its Omnichannel strategy.

The showroom of the brand Nordic Emotions overlooks the Canal Grande (Grand Canal) in Trieste, in the very heart of the Borgo Teresiano.

The design is inspired by the purity of Nordic shapes and the context of the city where it belongs:  immaterial, virtual technology based on visors and augmented reality combine with the concreteness of the objects in the showroom.

The result is a new shopping experience that earned the brand founders the InStore Innovation Award by Federmobili in 2019.